Retargeting Searchers to Increase Sales & Profits

This is very important for Adwords users and other online advertisiers… pay attention

You may already be a retargeted searcher and not know it.

Imagine that last week you had searched Google, clicked an ad that appealed to you and viewed the landing page but decided not to do anything. You just left the page.

The next day you were browsing a completely unrelated website and the ad you saw previously appeared even if it was not relevant to the content of the page.

Then you find the same thing starts to happen regularly no matter which website you’re viewing.

You have been retargeted.

This is the principle:..

Because you clicked an ad and viewed a landing page it is assumed that you had an interest in that ad and landing page so you were “cookied” in a special way. This ad then followed you around the Internet by virtue of the cookie placed on your PC.

That’s retargeting in a nutshell. It is one of the latest online advertising methodologies that has been proven to increase conversion rates for a campaign.

In the upcoming Google Adwords & Beyond workshop (April 28th I will be discussing Retargeting in depth and will demonstrate how you use the system effectively to increase sales.

Don’t forget you can now book the workshop online using PayPal… CLICK HERE You can also download the workshop brochure CLICK HERE.

If you would like to reserve a workshop spot you can contact me on 011-454-0105 or email pondprof@gmail.com