PayPal Arrives in South Africa… for FNB Customers Only

PAYPAL… Finally You Can Sell (ie Collect Money) Using PayPal

I recently saw a survey that concluded that those sites with the PayPal payment option sold 20% more than those sites without the option. There were numerous reasons for this:

• The far greater security associated with using PayPal… no credit card information is entered into the website at the time of the transaction resulting in far fewer opportunities for fraud. Once a PayPal account has been opened all transactions go through the PayPal secure processing system.
• PayPal allows any small business to set up a payment system from a website within minutes.
• People who use PayPal experience the smoothest check out system around.
• People spending with PayPal tend to spend more just because the system is so wells streamlined and secure. In my case I always buy using PayPal when the option is available… it really is far more easy and convenient.

The very fact that ordinary people can now use PayPal to sell direct from any website without the need for a shopping cart will inevitably result in growth in ecommerce in South Africa.

OTHER POSITIVE INFLUENCING FACTORS for 2010

In addition to these very important announcements a number of other positive factors are also fueling Internet growth:

• The advent of local search and Google maps… more and more searches are revealing the occurrence of local search results in prime spots on Google’s first page search results.
• South Africa’s first genuine Internet Show. This will take place at the Sandton Convention centre on the 2nd and 3rd of August. Paypal is one of the sponsors and Google are lined up to do a couple of presentations on Adwords. In other words and at long last the really big international players are becoming publicly involved for the very first time.
• And of course The World Cup

Make sure you’re ready for the explosion… this means get your website marketing together and put yourself ahead of your competitors.

Next week I’ll arrange the date of the next “Google Adwords and Beyond” workshop… I’ll be explaining the great importance of the most recent and exciting change to Google Adwords and how to benefit enormously from this latest move.  This change was also announced this week.

There have been major changes in ADSL also announced in March.